Designing an engaging landing page to sell an epic idea

Challenge

Selling a grand vision to the Chief Design Officer

Process

Brainstorm, mesmerise and sell

A team of innovators (including myself, of course!) came together to put our ideas on paper — or a whiteboard to be precise.

My team had a vision to turn this around.

We just had one hurdle: selling the idea to the Chief Design Officer aka the “Designer of Epic Experiences”, Dan Makoski (link opens in new tab).

Objective

Create an engaging experience to gain senior support